The Swiss Cembra Money Bank AG is a credit institution and specialized in personal loans (Cembra Kredit), leasing, credit cards and savings. The credit institution primarily targets the Swiss market as well as the Principality of Liechtenstein, but also its direct neighbors.
Cembra Money Bank was founded back in 1912 as Bank Prokredit. In 1998, the credit union was acquired by GE Capital. In 2006, Bank Pro Kredit and Bank Aufina were merged under the name GE Money. In 2013, the banking house should be sold. Under the name of Cembra Money Bank, however, the IPO followed in the same year. GE Capital respectively. General Electric has since held about a third of the shares, the rest is free float. The name of the credit institution is derived from the Latin term pinus cembra for Swiss stone pine and represents the bank's brand values.

